The Great Wall of Beer

thin bar
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Here we step out of the woods and into commercialism. I had a job as a liquour store till jockey. It was a pretty good job. Most of my time was goobled up by small talk and taking peoples money. It did get dull at times. Like most clerk jobs. I spent some time staring out the window at the street corner out front. But my overwhelming zeal for work caused me to be more creative with the duller moments. Around christmas we recieved a huge shipment of beer. Mostly domestics. Complete pallets of Kokanee, Coors light, Canadian, Budwieser, and the prairie standby Pilsner. Normally simple clerks aren't supposed to be creative. They stock the shelves and goof-off when there aren't any customers. It is the responsiblity of the Sales rep from the brewery to build displays. As they are far superior in the knowledge of consumerism, and esthetics.

It is the opinion of this clerk that the only useful thing sales reps do is bring in the free swag. Most of them have some degree or slip of paper that says they are good a business. But I have yet to meet one who has minimal training in the arts. The displays they make are incredibly dull. generally they follow the same form which only has function. I will make a note that when doing inventory Sales rep displays are rather easy to count. But that does nothing to tease the senses. If I were more of a utilitarian or a communist I probably would praise the glory of cube like display. But as you may have found out I like things that look cool. I went to art school. Thusly I was brought to two conculusions.

1. that as an Artist I could not abide a shitty looking display.

2. As a person who enjoys physical activity i could not spend all my time being idle. Throwing pencils at the ceiling, making grade school quality origami, sticking "kick me" signs to the backs of fellow workers. You know that stuff does get boring after a while.

During a couple of rather long day shifts when it was sunny and people weren't looking to drown their sorrows. I investigated the holy geometry of 15 packs and 12 packs. My first investigation into display art wasn't all that esthetically pleasing. It was impressive. I stacked 12 packs of bud in bottles till they almost reached the cieling. There was a slight curve to the wall. which gave the viewer the feeling that this mountain of beer was likely to fall on them.

its about 14 feet to the ceiling

Genius isn't it. A picture of beauty. and remarkably easy to count. It is all one layer. But on to other beers.

the first incarnation of the wall

Kokanee and Budwieser 15 packs comprised the first great wall of beer. Upon inventory night it had to be taken down. and left the speaker wall formation.

if only it was a stack of marshalls

the Kokanee was reused for another display involving the Silver Bullet. Well in truth i cycled out some of the old, and brought in some new. You know adequate stock rotation and everything. here is the final Great wall of beer.

by far the most successful wall

The pictures really don't do it justice. it really was an impressive amount of beer to behold. Everyone asked if the case were full or not. I replied "of course, where am i going to find that many empty cases in a liquor store?" thin bar
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